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Whether you were naturally born with them or apply faux ones to your nose and cheeks daily (a la Huda from Love Island), freckles are having a moment—and we can't get enough of them. Known to emerge ...

“TikTok and app filters are playing a role in the faux freckle popularity,” explains Lisa Aharon, a New York City-based makeup artist. “They are also a fun way of playing with your complexion, ...

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