In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

Emotions are not weaknesses or problems to suppress but signals to interpret. They are intelligent messengers designed to protect, inform, and guide you. Every emotion carries information about what ...

Emotions are a fundamental part of human psychology—a complex process that has long distinguished us from machines. Even advanced artificial intelligence (AI) lacks the capacity to feel. However, ...

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...

The old adage "Nobody gets through this life unscathed" applies to everyday life, and as any entrepreneur will tell you, boy, is it true when starting a business. Life in a startup is exciting and ...

Most people use "feelings" and "emotions" like they mean the same thing — but they're not. It turns out you only have six ...

Down-regulating and up-regulating our moods is much like shifting the gears of a manual car. The best way to manage our ...

Peer support is a protective factor against the harmful impacts of stress. Perceived support among healthcare workers is related to an increase in patient safety, teamwork, participation, ...

Emotional intelligence (EI) is the ability to recognize, understand, and manage your own and other’s emotions. People who are high in EI tend to have more satisfying personal and professional ...

Today, Marc Brackett is the founding director of the Yale Center for Emotional Intelligence. But he remembers what it was like to be a kid who struggled with his emotions. “I would sometimes just sit ...