PLEASANTON — The path for a potential Costco is expected to resume after the new year now that residents voted down Measure MM, which could have prevented the big-box store from coming to the city.

Conventional, demographic-driven, one-size-fits-all patient audiences fall short. They fail to consider a brand’s specific needs and core therapeutic advantages, as well as how patients consume ...

Forbes contributors publish independent expert analyses and insights. I help leaders bridge the gap between data and business impact. In today’s data rich environments, it can be tempting to measure ...