The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

If you're anything like me, you've probably paced around an Ulta Beauty, hoping to look like you know exactly what you're doing while secretly spiraling inside. Most of the time, I spend more energy ...

Whether you're dialling up the glamour for an evening occasion or seeking that no-makeup makeup look to even out skin tone, a flawless and long-lasting base always creates the best canvas. We asked UK ...

Shopping for makeup as a person of color, especially with a darker skin tone, is a unique experience. Finding the perfect foundation shade can be a struggle for darker complexions (Getty Images) ...

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When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options for darker ...