If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

About 10 years ago, the management professors Brian Lucas and Loran Nordgren encountered a paradox. On the one hand, we recognize that other people are more likely to make creative breakthroughs when ...

In its early stages, the metaverse has shown benefits for creators, ranging from the ability do what they love and make money in new ways, to seamless collaboration and more. Yet because of its ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

Artist Eric March in his painting studio. New Haven, Conn. Some people think there’s only one way to be an artist. An artist’s passion consumes them; they disappear to write or paint or make music for ...

World Wildlife Fund (WWF) is challenging the marketing industry to use its influence to help deliver a more sustainable future with the launch of Project Extraordinary, a global video challenge that ...

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

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