At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...

You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using ...

As digital ecosystems play an increasingly central role in ad budgets, the advertising industry is seeing the distinction between performance marketing and brand-building evolve. What was once a clear ...

Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...

Building a personal leadership brand is more than building a platform where people look up to you. It also requires finding the right mentors and peers who can help you grow. Your local community is ...

Dom Iacovone, founder and CEO of RAW Nutrition, bet on smart partnerships over paid placement. That gamble paid off.