Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

As someone who spent 20 years as an equity analyst, how did you evaluate biotech companies and their CMOs? The CMO is the medical expert of a company and generally is the expert on the clinical trial ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

In 2012, world leaders at the United Nations Conference on Sustainable Development in Rio de Janeiro began to discuss a set of universal goals that would meet the environmental, political and economic ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

CMOs are under pressure to prove their value, and many are struggling to do it. Much of marketing’s impact is difficult to measure in the way finance evaluates performance. While CMOs focus on ...