Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.

The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. After the backlash from right-wing and conservative customers following ...

A pair of marketing executives who oversaw Bud Light’s collaboration with transgender influencer Dylan Mulvaney were placed on leave by the brand’s parent company after the campaign drew significant ...

Bud Light's senior marketing executive, Alissa Heinerscheid, has taken a leave of absence after the beer brand faced backlash over their collaboration with transgender influencer Dylan Mulvaney, ...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Bud Light's former marketing vice president Alissa Heinerscheid, who ...