When you buy through links on our articles, Future and its syndication partners may earn a commission. This impressively clean Nocaster rests in its original “thermometer” case alongside an early wide ...

After a stellar 12 months that has seen the arrival of some of 2023’s most alluring electric guitars, Fender Japan looks determined to maintain its momentum right up to the year’s end by unveiling ...

During a dinner after a speaking gig, a serial entrepreneur who recently purchased a 50-year-old business asked me for advice. “I want to honor the brand’s history while introducing a new product,” he ...

An international business with world famous clients sits tucked away in an empty-looking, non-descript shopping strip off U.S. 80 in Pooler. One-step inside, however, and you realize you have arrived ...

The small forest of guitars is tucked into what Fred W. Gretsch calls his "studio." To anybody who can play even a few chords, it's more a Shangri-la. Colorfully decorated Gretsch Super Axes flank ...

Gretsch’s refreshed Electromatic Hollow Body models have been released, with the comprehensive range of vintage-inspired electric guitars debuting new FT-5E Filter’Tron pickups, trestle block bracing ...

It's an iconic design and an iconic name. Born in 1950, the Telecaster is the guitar that changed the game for Fender – and 2025 marks 75 years of the firm’s most enduring design. If, among the ...