Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...

Google DoubleClick plans to roll out the next version of its search platform later this year. The company is testing it with select partners on Tuesday. The platform, now completely rebuilt on the ...

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...

Less than a month after closing its DoubleClick acquisition, Google on Wednesday announced significant but expected changes in the ad services company that include reducing its staff and selling part ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...

As Google prepares to travel to a federal court in Virginia to face down its adtech antitrust trial next week, a newly uncovered deck sheds new light on the 2007 DoubleClick acquisition that played a ...

Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick ...