According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

A recent list of updates to Google AdWords could leave advertisers confused if they don't keep up to date; listed here are four AdWords updates you may have missed. [see full list at Search Engine ...

Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Allied Electronics is a small-order, high-volume distributor of electronic and electromechanical parts and components. Need a precision dual-rod pneumatic actuator with a 6mm bore? Allied has one.

Google announced a number of improvements to the store visits measurement in AdWords in a company blog post. The improvements include upgrading deep learning models to improve how store visits are ...

Google gets in on ‘Intel Inside’ campaign from News.com reports that Google and Intel worked together to build, what I believe to be, an add on to their reseller and channel intranet, enabling ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.