So what are the most searched, most expensive Google AdWords? Here's a list from WordStream, a search marketing software and services firm.

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad ...

Let’s take a look at some practical examples of using broad match modifiers in a how to format with an imaginary company, MallowMayhem. We will build on previous Search Engine Land contributions ...

Building a genius campaign on the Internet's largest ad network is easier than you think. Here's how to get started and build exposure for your site.

Some AdWords ads on Google are now showing associated images — and getting much larger in the space they take up — through a “Show products from” Plus Box implementation that some are ...

Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.

I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned ...

I decided to run a Google AdWords campaign to direct people to my book. It didn’t go exactly how I’d hoped.

Is this digital version of the Yellow Pages too powerful to pass up? Or is Google AdWords a total waste of time?

You might get some unhappy visitors… Filtering Your Google Places Feed in AdWords One way to handle location issues in AdWords is to filter your Google Places listings within each campaign.

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, ...