What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

WILMINGTON, N.C. – Zac Blair is something of an aspiring golf course architect and takes a particular interest in course logos, including the logo for his own future design, The Buck Club, he plans to ...

Course logos didn't appear on golf shirts until the 1970s. Before then it was a radical idea, almost unthinkable, for a brand to embroider anything other than its most valuable marketing asset—its own ...

The Detroit-owned expansion franchise for the indoor golf league — a league founded in part by Tiger Woods and Rory McIlroy — has unveiled its logo, colors and markers ahead of its 2027 debut in TGL.