Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn ...

Lucra, opens new tab, the leading social competition platform, today announced the acquisition of Bracketology, opens new tab ...

Gamification is everywhere. From rewards programs to fitness apps, adding a game layer on top of the real world has blown up thanks to the power of mobile devices. In the workplace, the drive to ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...

In a subscription economy, the fate of a product is decided not by the first payment, but by the twentieth. Keeping an ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Yggdrasil senior promotions and product marketing manager, Anna Pace, discusses the studio’s BOOST tools and the future of ...

LOS ANGELES, CA - June 17, 2026 (NEWMEDIAWIRE) - One of the biggest challenges marketers face in the digital economy is capturing attention and holding it long enough to create meaningful customer ...