The Dearborn facility lets engineers test vehicles 10 times faster than traditional methods while controlling virtual ...

Ford is changing the way it develops vehicles, relying increasingly on advanced digital simulators instead of traditional ...

Let's take a look back at how hard it used to be to shop for cars, or if you were a kid in the mid-1990s, even be an informed enthusiast. Kyle Hyatt (he/him/his) hails originally from the Pacific ...

Last year, Ford invited video game players from its Team Fordzilla eSports team to design a virtual race car. After nearly 250,000 gamers voted on the design, the result was the Team Fordzilla P1, a ...

Automakers find the oddest ways to dabble in technology, from hyper-detailed online configurators to revealing a whole race car via Twitch. But back in the 1980s and 1990s, Ford had a whole multimedia ...

An advanced driving simulator is helping Ford Motor Co. push out new vehicles more efficiently. The simulator in Dearborn, Mich., which helped bring the Maverick and F-150 Lightning to market, uses ...

Beck-Tech, The SoftAd Group, Inc. Unknown Ford Motor Company N/A Ford Ford Simulator is an advergame developed by The SoftAd Group and Beck-Tech, published by Ford Motor Company in 1987. It was ...

The Frenchman highlighted that recent simulator sessions at the Ford Performance Technical Centre’s simulator in America Charlotte, North Carolina, had played a role in helping improve the M-Sport ...