Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.

BERLIN — The International Olympic Committee on Friday set up four working groups, including one on the protection of female sports and another on commercial opportunities, as it looks to reshape the ...

MANHATTAN, N.Y. (PIX11) – The idea may have originated in Portland, Oregon, with a female-centric sports bar called The Sports Bra. And now New York City has its first female-owned sports bar with a ...

Clutter has become a bit of a double-edged sword in sports marketing. On the positive side, the proliferation of innovative new promotional inventory has opened up sponsorship to a deeper array of ...