Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all ...

Apple is finally stepping into the smart glasses space. For this, the company is asking an important question: Would you actually wear these outside? This is the most important thing, because this is ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Apple has started experimenting with a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can bundle subscriptions for two apps at a ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Your browser does not support the video element. Apple's new VR goggles may rewire our brains in some unexpected ways. Your browser does not support the video element ...

Apple‘s first foldable iPhone is still expected to debut later this year, but the company may already be looking beyond its first attempt. According to Bloomberg’s Mark Gurman, Apple is planning a ...