The idea that the human brain is divided into a logical left half and a creative right half has become one of the most enduring metaphors in psychology and popular culture. While this simplification ...

Paul Larche honoured in the business, finance and marketing category for his book The Divided Brain: Understanding Human ...

Brain Divided is the story of an ordinary guy who meets a not-so-ordinary girl, but his brain cells can't agree on how to go about winning her over which leads to conflict and comedy!