Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights. Google is rolling out performance upgrades for Display & Video 360’s ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and ...

Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the ...

Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.I To round out the year, Google is updating its ...

Google has brought new media-buying capabilities to YouTube with Google Display & Video 360 (DV 360), part of the Google Marketing Platform (GMP) for programmatic that now spans the company's ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. The games “kick off this ...