Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Overview: Data analysis software makes sense of large amounts of information quickly.Tools like R, Python, and SPSS simplify research and statistical studies.Vi ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...