One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

There's a lot to think about with your golf gear but if you don't seek expert advice, you could make this crucial mistake ...

A century ago, Bobby Jones was making a backup for his legendary Jeanie Deans driver. He sorted through “5,000 pieces of first-grade hickory to find four shafts” that were close. The process was an ...

Those who follow the latest golf equipment developments will be familiar with a TaylorMade venue on the west coast of the US called The Kingdom. Part research and development facility, part elite ...

CHICAGO, IL, June 23, 2026 (GLOBE NEWSWIRE) -- Custom fitting continues to be a dynamic force in the U.S. golf equipment industry, driving premium sales, strengthening player engagement, and reshaping ...