Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

This article explains the surrounding factors that have culminated in bringing music marketing in Nigeria to an all-time high Recently, a music star released a widely polarising record which many ...

With the high cost of marketing, resources should be maximised to get the best possible outcome, which is to attract listeners who will become fans. For the past few years, music marketing has been at ...