The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.