Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Conjoint analysis seems to have been around for Eons – well at least since the 1960s when it originated within Mathematical Psychology. So why is such a valuable tool regarded as the strict preserve ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

When Dow Jones decided to revamp the Wall Street Journal in the mid-2000s, the newspaper had just endured five years of flat circulation and advertising revenue, and the whole industry was ailing.

Journal of Transport Economics and Policy, Vol. 22, No. 1, Stated Preference Methods in Transport Research (Jan., 1988), pp. 93-119 (27 pages) This paper reviews the state-of-the-art in the conjoint ...

Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint) models are compared on their ability to predict both aggregate choice shares among the sample and individual ...

Answer: The heart of your question really has to do with understanding how customers make tradeoffs. Understanding tradeoffs is one of the most important aspects of consumer behavior when it comes to ...

Small-business owners pay an awful lot of attention to demand when building their sales forecasts. Demand forecasts tell entrepreneurs not only what products consumers may buy but also what products ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

Takeaway: We have written about the use of survey-based conjoint analyses to prove class-wide damages. See Ninth Circuit summarily reverses exclusion of conjoint survey with “major flaws” (January 18, ...