Snap Inc., which owns the Snapchat social media platform, is finally bringing its Spectacles hardware to consumers with the introduction of its SPECS AR glasses.

Snap on Tuesday launched its first augmented-reality glasses for consumers at a hefty price of $2,195, ​pitching the device as the future of how people interact with technology in the AI age.

Snap just launched its $2,195 AR Specs, a standalone spatial computer, entering a commercial race with Meta and Google.