Add Yahoo as a preferred source to see more of our stories on Google. Color is in the eye, and brain, of the beholder What color is a tree, or the sky, or a sunset? At first glance, the answers seem ...

Red traffic lights make drivers stop. The color red produces a signaling and warning effect. But is this also reflected in the brain? Researchers at the Ernst Strüngmann Institute (ESI) for ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

CAMBRIDGE, MA – Even though the human visual system has sophisticated machinery for processing color, the brain has no problem recognizing objects in black-and-white images. A new study from MIT ...