Branding vs style is changing fashion. Discover how the logo fashion decline reflects new luxury consumer trends.

Richy Koll wearing Champion x Supreme pants and Vans shoes on March 7, 2019 in Berlin, Germany. The sports apparel brand Champion is experiencing an unlikely revival due to young people and new trends ...

Fleetwood has locked in the investment giant Blackstone is a hat sponsor one week ahead of the Masters, perhaps the most ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The company is ...

The Tennessean visited nine stores in search of new and old Tennessee Titans merch following the rebrand. The results ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s preppy ...

Dallas has been using its logo for around 50 years, while a local apparel company, Triple D Gear, has been using a similar logo for 16 years. Now the city wants a federal judge to put a stop to the ...