Gen Zers are increasingly becoming pet parents now that raising human babies feels like more of a pipe dream—and it’s propelling a job into the spotlight. Veterinarians have struck gold, ranked at No.

Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said.Mohamed Elshahed/Anadolu via Getty Images Pet-care app Rover is adapting to a new reality: Many of its ...

MANY image-obsessed Gen Z adults will only adopt a cat if it matches their furniture and looks snazzy on social media, a poll found. Half of 18 to 27-year-olds said the colour of a potential puss was ...

Pet-care app Rover is seeing more demand for cat care, especially from Gen Z. After a run-up in pandemic-era dog adoptions, many are turning to cats, CEO Brent Turner said. Rover is growing its ...

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