There’s a lot that goes into fine jewelry shopping. Add diamonds into the mix, and you might feel a bit overwhelmed by all of the lingo — and the prices. But buying jewelry and gemstones online ...

You can buy just about anything online. Even some purchases that seem best suited for an in-store experience have crossed over into the cyberworld. That includes a girl’s best friend—diamonds.

Online shopping has become such a deeply ingrained part of daily life that many of us don’t stop to appreciate the newness of online shopping. In 1979, online shopping was invented by Michael Aldrich.