From Vodafone elves to Lego treasure hunts, Jeremy Stern, CEO, PromoVeritas delves into the growing trend of brands taking a leap into the phygital world to boost engagement and stand out from the ...

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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But even with all the ...

The use of computer-generated images is a given in science fiction movies and TV shows. The Oscars even have a specific category dedicated to it. Whether it is the dinosaurs of Jurassic World wreaking ...

Mixed reality (MR) startup Flam has raised INR 38 Cr ($4.5 Mn) in its pre-Series A funding round from institutional investors such as Turbostart, Twin Ventures, Alphatron Capital and undisclosed angel ...

ORLANDO — Businessman Shane Taber says it’s only a matter of time before a trip to the hardware store means taking a smartphone to preview how products you buy will look or help at home. It’s called ...

Dmytro Kornilov, CEO of FFFACE.ME, shares his insights on developing practical and measurable projects in the metaverse for brands. After the declining popularity of the metaverse concept and the ...

VDC and Project Controls Team Leader at Bowen Engineering, Jared Redelman, recently presented on mixed reality at MEP Innovation 2024 – a conference where building professionals convene to discuss ...