The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity Index, a next-generation business intelligence ...

SAN DIEGO--(BUSINESS WIRE)--Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades ...

SAN DIEGO, Dec. 20, 2022 /PRNewswire/ -- Strategic Vision (SV) announces the results of its annual Brand Equity Index™ (BEI), providing critical insights into automotive brand's health by combining ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Multiple Hershey brands, including Hershey Kisses and Reese's Peanut Butter Cups, multiple M&M brands as well as Oreo cookies, occupy six out of the 10 top overall positions in the EquiTrend Brand ...

The FINANCIAL — TV networks lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap, according to The Harris Poll 2016 EquiTrend Study.