If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Imagine a time traveler from the quaint, analog world of the 1990s arriving in 2025. They wouldn't just be shocked by our technology; they'd be utterly baffled by our behavior. The subtle, pervasive ...

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

In a world where our growing dependence on digital devices and social media is increasingly under fire, the term "brain rot"—the idea that endless scrolling of low-value content negatively impacts our ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

While nothing hits the spot quite like a good rot day, especially when you’re burnt out and tired, it’s so easy to go overboard. What starts as a refreshingly lazy two-hour scroll can quickly turn ...

Recently, my wife was texting with a friend who lives in Singapore. The news from the other side of the world turned out to be that kids there had discovered “six seven.” On Halloween, our friend ...

My parents spend half of the year on an island off the coast of North Carolina where many of the residents speak a distinct and alienating dialect of English—the Ocracoke or “Hoi Toider” brogue, which ...