Aversion therapy tries to help people stop unwanted behaviors by linking them to something unpleasant. Techniques used in aversion therapy include using medicines, chemicals, or small electric shocks ...

The US economy has been throwing off good economic signals for months now, including a steady decline in inflation. Yet Americans' dour mood hasn't budged, and President Biden's economic ratings are ...

Loss aversion is a psychological phenomenon that refers to the tendency of people to strongly prefer avoiding losses rather than acquiring equivalent gains. In other words, the pain of losing ...

This article originally appeared on Undark. While most people have likely never heard of loss aversion, the concept — arising in the social sciences some four decades ago — is among the most ...

Until the 1990s, psychologists and sexologists generally assumed that almost every coupled individual who could physically manage partner sex wanted to engage in it. But in recent decades, it’s become ...

A recent study claims a core idea in behavioural economics – loss aversion – is a fallacy. Loss aversion is the theory that the pain of losing something is greater than the pleasure we feel by gaining ...