MediaPost

Attribution Management As A Facilitator Of Your Enterprise Data Warehouse

When an organization engages in marketing attribution it knowingly or unknowingly makes the decision to build an enterprise marketing data warehouse within the database platform of its attribution ...
MediaPost

Can The Accuracy Of Attribution Be Validated?

Just as not all scales use the same methodology to calculate the weight of objects, not all forms of attribution management use the same methodology for calculating how credit for conversions should ...
Crowdfund Insider

IHS Markit Partners CloudAttribution to Integrate Performance Attribution into thinkFolio Investment Management Solution

IHS Markit (NYSE: INFO), a provider of critical information, analytics and solutions, has partnered with CloudAttribution in order to integrate their performance attribution capabilities into the ...
Business Insider

PPS Investments Selects SS&C for Enterprise Performance and Attribution Management

WINDSOR, Conn., March 8, 2021 /PRNewswire/ -- SS&C Technologies Holdings, Inc. (Nasdaq: SSNC) today announced that PPS Investments, a subsidiary of the Professional Provident Society (PPS) in South ...