Upstart shaft company Aretera started to make a name for itself with its first two shaft offerings, the EC1 and Alpha 1. But its newest product, the AO2, is potentially the line that could help the ...

There are lots of premium aftermarket golf shaft options out there, and they’re all a bit different. Some use exotic materials to achieve unique performance, while others get there with cutting-edge ...

A proper club fitting is one of the best ways to make sure golfers are getting the most from their golf game, but unlike driver loft or grip size, finding the driver shaft that works best requires ...

The premium aftermarket shaft landscape is fiercely competitive, often dominated by brands touting the stiffest and most stable possible profiles. Aretera Golf, with its EC1 line, takes a different, ...