AI subscriptions, streaming services and gaming purchases pushed global in-app spending to a record $167 billion in 2025, according to market analysis firm Sensor Tower's report: In-app purchases ...

Consumer spending on in-app purchases and subscriptions for their smartphones grew to $150 billion globally in 2024, a 13% year-over-year increase, per Sensor Tower’s latest State of Mobile report.

In brief: Something happened in the mobile space last year that we've never seen before: globally, consumers spent more money on non-gaming apps than games – and it was driven by the growth in ...