Originally marketed as simple, fee-free budgeting tools, Amex Serve and Bluebird quickly became popular among travel rewards enthusiasts for a very different reason. Thanks to features like credit ...

In its digital payments strategy, American Express is placing more bets on cash. The card network plans to add a free cash reload option for its Serve prepaid digital wallet, reducing its reliance on ...

A product of its acquired Revolution Money program, Serve is American Express Co.’s entrant into the increasingly competitive mobile, online, and person-to-person payments market. Will it deliver?

American Express Co. is positioning its undisclosed investment in mobile-payments company Payfone Inc. as the next step in adding additional functionality to the card brand’s new Serve digital wallet ...

BENTONVILLE, Ark. -- American Express announced a new retailer participant in its reloadable prepaid service network, American Express Serve. With the addition of 4,100 Walmart stores across the ...

American Express Co. will step up marketing of its Serve digital payment system early in the third quarter, following encouraging results from a pilot in Eugene, Ore., says David Messenger, executive ...

Prepaid cards offer users the ability to stick to a specific budget and, therefore, more easily limit their spending. They can work well for people on a budget, but they can also be a good option for ...

At a recent rock festival in San Francisco’s Golden Gate Park, I ran into some American Express representatives promoting Serve, its new mobile payments product. See below for a video I made about the ...