Amazon has already put the brakes on ChatGPT's new shopping feature, stopping the chatbot from serving up its deals.

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S. The feature, which Amazon named "Interests," employs ...

Amazon is rebuilding its store around generative and agentic AI, with its Rufus assistant and visual search tools.

Any book lover who's opted to embrace digital reading in recent years by purchasing an e-reader can attest to the fact that the Amazon Kindle is probably one of the most popular options available.

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon is starting to test a new AI shopping agent, a feature it calls “Buy for Me,” with a subset of users, the company announced in a blog post Thursday. If Amazon doesn’t sell something that users ...