As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

The Awake NY x Air Jordan 5 “Racer Blue” is one of the most limited AJ5 collabs of the year. Here’s the release info, price, ...

Following the release of his Air Jordan 1 Low “Medium Olive” sneaker, Travis Scott shared a star-studded promo video making light of the difficulties of landing a pair. Christopher McDonald, who ...

Michael Jordan's legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985? Luckily, ...

Jimmy Butler's got a new clip coming with Jordan Brand that recalls the perseverance of another Chicago Bull. In a teaser shared on Monday night, Butler narrates a clip of him working out, describing ...

Somewhere at the intersection of creating commercial concepts over beer and sushi and Super Bowl advertising infamy awaits David Falk, one of the most influential figures not just in sports marketing ...

A fresh low-top reinterpretation channels the beloved Union LA “Storm Blue” aesthetic, blending heritage Jordan style with a modern, street-ready twist. Read More A Low-Top Take on the Iconic Union LA ...

The stealthy “Black Cat” colorway is back on the AJ4 for the first time in five years.

The Air Jordan 12 ‘Master’ stands as one of the cleanest all-black classics. Here’s where you can still buy this timeless pair for your collection.

Before blessing the stage at this year’s BET Awards, Harlem-bred Teyana Taylor announced a collaboration with Jordan Brand’s Air Jordan, with an expected launch date next year. According to Sneaker ...