CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

At the Cannes Lions Festival this year, the prevailing sentiment was that humans and AI can coexist and that the human touch remains crucial in the AI era. I agree and have always believed in blending ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

When Krithika Muthukumar, head of marketing for OpenAI, stepped into her role last August, she hardly needed to worry about the top of the funnel—aka building awareness—for the brand. The hype around ...

In ad technology today, the term generative AI (for generative artificial intelligence) is inescapable — a testament to its immense potential across the advertising industry. It promises to completely ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already leveraging generative AI, while 79% are utilising traditional AI. The ...

The one worried about performance and just had enough time in leadership meetings to hear what everyone else’s opinion is on AI. The marketing leader who is having to firefight and has spoken to their ...