The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

Much ado is made about cluttered ads.txt files. So UK-based ad network Publisher Collective decided to spend the last six months cleaning its up – in the midst of a demerger that put its files in ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

UPDATE: Feb. 8, 2019: Dennis Buchheim, SVP and GM of the IAB Tech Lab, provided the following comment to Marketing Dive in response to the ads.txt story: "Ads.txt is a valuable solution in helping to ...

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...