As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

In this special feature, ZDNet examines how advances in AI, visualization and cloud technology are shaping modern data analytics, and how businesses are addressing data governance and a potential data ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Adobe is introducing a mobile app for Adobe Analytics, to provide a new way for users to experience the product and gather insights. Commenting on the new product, Adobe’s director of product ...

Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. With products like Adobe ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, ...