Do you care about your follower-to-following ratio? Well, get ready to care about how many "friends" you have.

Some new and existing AI capabilities may be put behind a paywall.

Platforms built to connect people, for better or for worse, are now for doing the opposite.

Instagram starts rolling out a new set of controls to enable users to personalize the topics recommended to them, starting with the Reels algorithm. Instagram began rolling out a new set of controls ...

WhatsApp too.

Want to hide someone's activity on Instagram without blocking them? Now you can. National attention on mental health has put pressure on social media giants like Instagram to address safety and ...

When you made an Instagram profile to showcase your company or interact with other professionals in your field, you may have initially opted for a personal account that you can choose to make private ...

In a series of messages, Instagram’s top exec laid out his concerns for the platform in the coming year, largely around AI.

Another key change over this timeframe was Instagram’s decision in 2019 to hide “likes” on posts. The thinking behind this decision was to try to reduce the pressure on account owners to make content ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Meta plans to test premium subscriptions across Instagram, Facebook, and WhatsApp, the company has told TechCrunch. The ...