For instance, on Nov. 2, 2024, the TikTok account Mouse Trap News posted a clip claiming that Musk planned to purchase the amusement park for $50 billion, "which is more than he paid for Twitter."   Some readers seemed to interpret the rumor as a factual recounting of real-life events.

The companies collectively spent less than $3.3 million on the social media platform from January to September - a 98% drop from $170 million a year ago

This comes after the brands including Apple, paused their ad campaigns around November 2023 after their ads appeared next to antisemitic content and hate speech