AI vs Google searches, what's the environmental impact? Generative technology drains resources like water and electricity in ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...

According to new data published by Similarweb, 37 of the top 50 news domains saw year-over-year traffic declines.

Google has embraced AI Search with features like AI Overview and AI Mode. This has reshaped how readers find and […] The post ...

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly ...

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when ...

With generative AI-powered search, you’ll be able to ask Google for, say, a five-day itinerary for a family of four that includes all the activities and all the restaurants, while accommodating ...

Google’s controversial move to introduce AI-generated summaries to its search engine could cause “catastrophic” damage to cash-strapped publishers and content creators who rely on the ...

How To Prepare For AI Search. There are multiple AI search engines that are offering new ways to search that go way beyond both Google SGE and Bing, so it’s worthwhile to review what they’re ...

AI Overview's Impact on SEO. Google's new AI Overview feature in Search is at the heart of the evolving debate. AI Overview is designed to enhance search results by providing summarized answers to ...

Liz Reid, head of Search for Google, Demos AI Mode. More Complicated Trip Planning. AI Mode is more advanced, and that means users can perform complicated searches in one go, the company said.